Summary Unilever has strong and well-positioned local and international brands. The company has a history of leveraging its strengths and creating value. Despite the recent upgrade and rally in price, the company still offers good value. Our analysis shows that the company has created significant value during the past decade and we see no reason for the company to disappoint over the next few years.
Marketing Unilever should introduce a new, premium bar soap named Omo Luz for quality and value-conscious consumers, while lowering the price point of Minerva to reduce cannibalization and increase appeal to low to middle income segment in Northeast Brazil.
We will write a custom essay sample on Unilever or any similar topic specifically for you Do Not Waste HIRE WRITER This new Omo product will be the best performing bar soap on the market, combining the familiarity of bar soap, the lack of residue and power of Omo detergent powder and the fragrant foaming experience that connote cleanliness, family love and pride.
Background information Context — The Government stimulus program, Plano Real, has been a driver of the change in Brazil. However, macro-issues such as the cycles of economic stress and recovery, illiteracy and societal dependence on the business of agriculture are key market-expanding considerations for Unilever.
Customers — 48MM people live in the NE.
Women typically do the laundry in this region, and do so with pride and with a much greater frequency than in other parts of the country. The NE population has the lowest GDP per capita of any region in Brazil, despite increased purchasing power due to government aid.
The consumers in the NE also tended to use more laundry soap than detergent powder as it is a much cheaper product.
In both product categories, Unilever commands a substantial price premium to the competition. Collaborators —The existing network of generalist wholesalers and other secondary distributors who have access to the NE region and play a major role in product delivery. Potentially, contracts with specialized distributors could optimize point-of-purchase activity and relationships within the manufacturing industry.
Historically, the company has not been successful in marketing to low-income consumers and also does not typically use small retail outlets for distribution of its products.Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
You will work on brands that are loved and improve the lives of our consumers and the communities around us. Unilever expects to complete this semi-transformation by the end of this year.
Buying back stock usually is a good idea, but I’m radically against buying back stock just for the sake of buying back stock. Unilever Future Leaders’ League is a dynamic competition that brings together some of the brightest students from all over the world who want to experience what tomorrow’s leadership is all about.
Unilever should introduce a new, premium bar soap named Omo Luz for quality and value-conscious consumers, while lowering the price point of Minerva to reduce cannibalization and increase appeal to low to middle income segment in Northeast Brazil.
2 Master Thesis Corporate Social Responsibility and Stakeholder Management in Unilever Ghana limited Course code: FE Spring Written by: Aissata Diallo and Nana Benyiwa Ewusie.
Investment Thesis. In this installment, we examine Unilever (NYSE:UN) using our quantitative ROCGA methodology (Return On Cash Generating Assets).Our analysis shows that the company has created.