Technical writing audience and purpose in business

Courses in Technical Writing The audience of a technical report—or any piece of writing for that matter—is the intended or potential reader or readers. For most technical writers, this is the most important consideration in planning, writing, and reviewing a document. You "adapt" your writing to meet the needs, interests, and background of the readers who will be reading your writing.

Technical writing audience and purpose in business

But how do you get to know your audience, and why is it so important to do so? In technical writing, your audience is often going to fit into one of the following categories: This is important because the way you write your document is determined by the scope of your audience.

The general rule is the less the audience knows, the less technical your document will be. Yet when the audience consists of experts, the opposite is true, as the more expertise the audience has, the more technical the document becomes.

There will be your primary audience, who is your targeted reader, but you may have a secondary, or even tertiary audience that you need to keep in mind. Your target audience is the person who will hold that position.

Yet, more than just that person may read the document. A secondary audience may include the management and HR team, who will use the job position occasionally during audits or reviews.

Audience and Purpose

A tertiary audience, sometimes called the hidden or shadow audience, could be potential job applicants for the position, who may have access to the document during the interview phase. Without keeping the needs, goals, and interests of all of these people in mind when you write your document, you could fail to communicate the necessary material, confuse the reader, or worse, offend them.

But where does this information come from? And how do you learn about your audience? The easiest and most effective way for the technical writer is through an in-depth audience analysis. What Is an Audience Analysis? An audience analysis is a tool that allows the technical writer to gain a more complete perspective of who the audience is and what their goals, interests, and needs are.

Through an audience analysis, you learn: Who your audience is Their background, knowledge, experience, training, etc.

It also allows you to adapt tone and style, as well as the jargon you use, to match the expectations and understanding of the audience. How to Complete an Audience Analysis When completing an audience analysis, the more information you gather about your audience, the better your analysis will be and the easier it will be to write your document.

Understanding the goals, needs, pains, and interests of your audience allows you to build a document that is both persuasive and user-centered, characteristics that would be lacking without an audience analysis.

To do so, be sure that these key questions are included in your analysis: Who is the audience? Where will they be reading?

technical writing audience and purpose in business

When will they be reading? Why will they be reading?

Types of Audiences

How will they be reading? Gathering the Information But how do you get to know this information? That depends on your specific situation.The module focuses on audience, purpose, and measures of excellence in technical documents.

In addition, you will learn what it means to be a good technical communicator. The references included at the end this module will serve as a perfect complement to the information described in the video lectures.

technical writing audience and purpose in business

Tone in Business Writing - This handout provides overviews and examples of how to use tone in business writing. This includes considering the audience and purpose for writing. This includes considering the audience and purpose for writing.

Determine purpose and audience; Collect information; Organize and outline information; Write the first draft; Revise and edit; Publish output; Determining purpose and audience. All technical communication serves a particular purpose—typically to communicate ideas and concepts to an audience, or instruct an audience in a particular task.

Technical writing is different from other types of writing in that it is more informative. The purpose of this type of writing is to explain a variety of topics to other people. Technical writing is commonly seen in how to manuals and other pieces that provide direction.

The audience of a technical report—or any piece of writing for that matter—is the intended or potential reader or readers. For most technical writers, this is the most important consideration in planning, writing, and reviewing a document.

Writing for a skilled audience relies on technical accuracy; therefore, an understanding of the business environment, technology, and theory is essential. Tools we can use to help us in our research include.

Workplace Writers // Purdue Writing Lab