Consumer behavior consumer decision process stages

Purchase decision Post Purchase Behavior Marketers should focus on consumer decision process rather than purchase decision.

Consumer behavior consumer decision process stages

Who is a Consumer? In simpler words a consumer is one who consumes goods and services available in the market.

Example - Tom might purchase a tricycle for his son or Mike might buy a shirt for himself. In the above examples, both Tom and Mike are consumers.

What is consumer Interest? Every customer shows inclination towards particular products and services.

Stages of Consumer Decision Making Process

Consumer interest is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket. Let us go through the following example: Both Maria and Sandra went to the nearby shopping mall to buy dresses for themselves.

Consumer behavior consumer decision process stages

The store manager showed them the best dresses available with him. Maria immediately purchased two dresses but Sandra returned home empty handed. The dresses were little too expensive for Sandra and she preferred simple and subtle designs as compared to designer wears available at the store.


In the above example Sandra and Maria had similar requirements but there was a huge difference in their taste, mind set and ability to spend. What is Consumer Behaviour? Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

Why do you think an individual buys a product?Consumer Decision Making Process The Marketers have simplified the process of decision making in five stages.


Let’s just talk about the End Consumer and Consumer Behavior before we jump to discuss the stages of Consumer Decision Making Process. The buying decision process is the decision-making process used by consumers regarding market transactions before, during, and after the purchase of a good or can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives..

Common examples include shopping and deciding what to eat. Decision-making is a psychological construct.

What is Consumer Behaviour - Meaning, Concepts, PPT

Patients and physicians (and the rest of the world) have embraced digital tools for learning and connecting with one another; the pharmaceutical industry’s commercial and . ABSTRACT - This paper presents the results of a study designed to test the effects of television advertising and interpersonal communications on the teenager's consumer behavior.

Jun 29,  · The business buying decision process involves five distinct stages.

Consumer behavior consumer decision process stages

At each stage, different decision makers may be involved, depending on the cost and strategic importance of .

Consumer Behaviour deals with various stages that a consumer goes through before purchasing any product or service. Lets understand the concept in detail with the help of few examples.

Marketing Complex Buying Behavior ~ The Market, Media, Life